Editorial / Green Lake Digital
Practical thinking on logo design, brand strategy, and web design for small businesses. No fluff, just the principles behind the work.
17 published articles
Web design, search, marketing, legal websites, identity, and client-owned reporting.
001 / Published work
AI for Law Firms / August 6, 2026
A practical guide to using Claude for legal work, including Projects, memory, skills, connectors, browser access, intake workflows, automation, and attorney review.
Local SEO / June 9, 2026
Connect Google Business Profile to GA4 to track calls, website clicks, directions and bookings. Learn what the new reports show and where they fall short.
SEO / June 8, 2026
AEO, GEO and SEO are sold as three different approaches. Google's 2026 AI search guidance says otherwise: for Google Search, optimizing for AI Overviews and AI Mode is still SEO. Here is the difference, and which tactics your site can skip.
Immigration Law / May 26, 2026
A USCIS memo on adjustment of status is reshaping how green card applicants search for help. Immigration law firms that respond clearly and early will shape the conversation before it becomes saturated with panic-driven content.
SEO / May 22, 2026
Google I/O 2026 showed what search looks like next. AI Mode has a billion users, Search Agents are launching, and Agentic Booking is calling businesses on your behalf. Your website just got more important.
Marketing / May 20, 2026
Pay-as-you-go web design and marketing support for Seattle small businesses that need SEO, website updates, content, and brand clarity without a monthly retainer.
SEO / May 19, 2026
Google's AI optimization guide confirms what the semantic SEO approach already teaches: AI search features use the same core ranking systems. No new tricks. Structure and meaning win.
SEO / May 12, 2026
Semantic SEO gives small business websites a stronger foundation for search, AI answers, and Google Ads by organizing services, locations, proof, and content around meaning.
Marketing / April 22, 2026
Most small business owners don't have a lead problem. They have a lead management problem. The practical distinction that changes how you handle inbound interest after it arrives.
Web Design / April 17, 2026
Most contractor websites look professional and generate nothing. Here's what a site built around local search and real lead generation looks like for Seattle contractors.
Web Design / April 13, 2026
A Next.js static landing page loads in milliseconds, not seconds. Pre-rendered HTML served from the edge. The speed pedigree behind Nike and Netflix, applied to a small business landing page.
Logo Design / April 13, 2026
Scales of justice. Roof silhouettes. Circuit-board globes. If your logo reaches for the same icon as every competitor, it doesn't represent your business. It labels your industry.
Web Design / April 4, 2026
A practical guide to evaluating web designers in Seattle. What to look for, what to avoid, and how to find a designer who builds websites that actually generate results.
Brand Strategy / April 3, 2026
Logo design and brand identity are not the same thing. Learn the difference, when you need each, and how they work together to build a business that communicates clearly.
Brand Strategy / April 2, 2026
Brand strategy defines who you are, who you serve, and why it matters. Before any visual work begins. The foundation of every effective brand identity.
Web Design / April 1, 2026
A direct answer for small business owners in 2026: clarity, speed, mobile-first structure, search-ready architecture, and brand consistency. Strategy, not trends.
Logo Design / March 28, 2026
A practical guide to logo design pricing. What affects cost, what to expect at each price point, and how to evaluate the right investment for your business.