Search appearance
The firm's website appeared in unpaid Google Search.
Small Law Firm Marketing Dashboard
See whether your small law firm's marketing is bringing in leads
Track how people find your website, whether they visit, submit a form, or click to call.
The dashboard uses information from Google accounts your firm controls and keeps each action separate, so you can compare the numbers with the reports you already receive.
Dashboard previewNo confidential dashboard data is shown.
Plain questions
You should not need a marketing degree to understand your reports
The dashboard shows how often the firm appeared in unpaid Google Search, how often people clicked, how many people used the website, and whether someone submitted a form or clicked to call.
The dashboard separates unpaid Google Search activity, website traffic, submitted forms, and phone clicks so the firm can see which measurable actions are increasing or declining.
The word "lead" can refer to several different actions. This dashboard shows submitted forms and phone clicks separately. Neither is automatically treated as a consultation or retained client.
A click on a phone number shows contact intent. It does not prove that the call connected, that the caller was qualified, or that the firm accepted the matter.
Not by itself. The dashboard can show that someone submitted a form or clicked to call. Confirming whether that person completed a consultation or hired the firm requires intake or case-management records.
Yes. The dashboard uses information from Google Analytics and Google Search Console accounts controlled by the firm.
No. This is a one-time setup. The firm keeps the reporting Sheet, dashboard, connected accounts, and reporting history.
Qualification path
Find out what your firm needs before paying for another package
Answer a few questions about your website, reporting, and current marketing. You will see the likely setup path and why some firms require less work than others.
Does your firm currently have a website?
Lead definitions
Not every lead is a client
Marketing reports often group several of these actions together as leads. This dashboard separates the stages that can be measured from the website.
Search click
Someone clicked from Google Search to the website.
Website visit
Someone used the website.
Submitted form
Someone completed a contact form.
Phone click
Someone clicked a phone number on the website.
Completed conversation
The firm spoke with the person.
Consultation
The person completed an initial consultation.
Retained client
The firm accepted the matter and the person hired the firm.
It can reliably organize search appearances, search clicks, website visits, submitted forms, and phone clicks when tracking is configured correctly.
Completed conversations, consultations, retained clients, revenue, and case value belong in the firm's intake, case-management, or financial records.
Problem
Your marketing reports should answer simple questions
You may be paying for SEO, advertising, directory listings, purchased leads, content, or a monthly marketing package.
The report should make it easy to understand
- Are more people finding the firm?
- Are they visiting the website?
- Are they submitting contact forms?
- Are they clicking the phone number?
- Where are the leads coming from?
- Is activity improving or declining?
- What period is being compared?
- Can the firm verify the numbers?
- What cannot be concluded from the report?
A polished report is not useful if the attorney cannot tell what the numbers mean.
Dashboard overview
See completed history and the current month separately
Six-month performance previewNo confidential dashboard data is shown.
Six-month performance
Shows complete months so the firm can see trends without comparing an unfinished month with a finished one.
- Submitted website forms
- Phone-number clicks
- Unpaid Google Search clicks
- Unpaid Google Search appearances
- Website users and sessions
- Engagement rate and form submission rate
Current-month pace previewNo confidential dashboard data is shown.
Current-month pace
Shows how the current month is developing and clearly identifies that the month is incomplete.
- Month-to-date activity
- The date through which information is available
- A comparison with the same portion of earlier months
- Directional month-end projections where the data supports them
- Separate rate measurements
- Plain-language methodology notes
What it tracks
The numbers behind your website leads and unpaid Google Search visibility
Google Search visibility
See how often the website appeared in unpaid Google results and how often people clicked.
Website traffic
See how many people used the website and how many visits occurred.
Submitted contact forms
See completed form submissions without grouping them with phone activity.
Phone-number clicks
See when someone clicked a phone link on the website. This is contact intent, not proof of a completed call.
Six-month trends
See whether activity is increasing, declining, or holding steady across completed months.
Current-month activity
See how the present month compares with the same elapsed portion of previous months.
Mobile dashboard previewNo confidential dashboard data is shown.
Reporting transparency
When a report says leads, ask what was actually counted
"Leads increased"
Were these submitted forms, phone clicks, completed calls, consultations, or retained clients?
"Visibility improved"
Did the website appear more often in unpaid Google Search? Did clicks increase?
"Traffic increased"
How many people visited, and did more of them submit a form or click to call?
"Performance is up"
Compared with which dates? Were both periods complete?
"The campaign is working"
Which measurable actions changed, and what still cannot be proven?
"The firm received more contacts"
What exactly counted as a contact?
The dashboard does not create another private score. It organizes activity recorded in accounts the firm can access directly.
Google tools
Built from Google accounts your firm controls
Google Analytics
Shows how people use the firm's website, including visits and properly configured contact actions.
Google Search Console
Shows how often the website appears in unpaid Google Search and how often people click.
Google Sheets
Prepares the information for consistent monthly reporting.
Looker Studio
Displays the information in a dashboard the firm can open and review.
Setup
From account access to a dashboard your firm owns
Review the current setup
I review the firm's Google Analytics and Search Console access, existing contact tracking, and the reports the firm currently receives.
Confirm what is being measured
I verify which contact forms and phone links are tracked and explain any gaps before building the report.
Build and test the dashboard
I prepare the historical and current-month reporting views, validate the totals, and make the definitions visible.
Walk through and hand it over
I explain how to read the dashboard, what it can prove, what it cannot prove, and how the firm retains control after setup.
Limits
Clear reporting includes clear limits
The dashboard can show
- Appearances in unpaid Google Search
- Clicks from unpaid Google Search
- Website visitors and visits
- Submitted contact forms
- Phone-number clicks
- Completed monthly trends
- Current-month activity
- Changes compared with previous periods
- The date through which information is available
The dashboard cannot prove by itself
- Whether a phone click became a completed call
- Whether a lead was qualified or suitable for the firm
- Whether a submitted form became a consultation
- Whether a consultation became a retained client
- Revenue or case value
- True financial return without cost and revenue records
- Activity from before tracking was installed
- That one marketing action directly caused a later result
Crescent Law example
Built for a working law firm
Green Lake Digital built the dashboard for Crescent Law so its team could review submitted forms, phone clicks, website traffic, unpaid Google Search activity, and current-month progress in one place.
The dashboard keeps each action separate and makes the reporting limits visible. A phone click is not presented as a completed call, and a submitted form is not presented as a retained client.
Matty Luna
Founder and Principal Attorney
Crescent Law
Crescent Law attributionNo testimonial or likeness is shown.
Crescent Law proof noteNo testimonial or likeness is shown.
Ownership
One-time setup. The firm keeps the reporting.
I build the dashboard, explain it, and hand it over.
The firm keeps control of
- Google Analytics
- Google Search Console
- The reporting spreadsheet
- The automatic reporting script
- The Looker Studio dashboard
- The reporting history
The dashboard does not require an ongoing Green Lake Digital subscription. Paid marketing services, call-tracking systems, intake software, and other outside tools may have their own separate costs.
Fit
Built for small firms that need clearer answers before spending more
This dashboard is best suited for
- Solo attorneys
- Firms with one to three attorneys
- Firms already paying for SEO, advertising, directories, leads, or marketing support
- Attorneys who receive reports but cannot tell what the numbers mean
- Firms that want ownership of their reporting
- Firms with Google Analytics and Search Console already installed, or a website where they can be added
It may not be the right fit for
Firms that need a complete intake platform, call center, case-management system, advertising management service, or financial reporting system.
Common questions
Questions attorneys usually ask before setup
No. It gives the firm a clearer way to review website and unpaid Google Search activity. The firm can use it while working with an agency, consultant, internal employee, or no outside provider.
Not completely. It shows the website and search activity needed to begin evaluating the investment. True financial return also requires marketing cost, consultation, retained-client, revenue, and case-value information.
It tracks the measurable website actions that are often called leads, including submitted forms and phone clicks. It keeps those actions separate instead of combining them into one total.
The standard dashboard tracks clicks on phone links when that tracking exists. A click does not prove that a call connected. Completed-call reporting requires a separate call-tracking source.
No. Historical information cannot be recreated if the website or contact actions were not being measured at the time.
The initial dashboard focuses on website activity and unpaid Google Search. Paid advertising can be evaluated separately when the firm provides access to reliable advertising and cost data.
Not in the current proof of concept. That can be considered separately after the reporting method has been validated.
Yes. Once the connected accounts and reporting script are configured correctly, the reporting data refreshes without requiring a new manual report every month.
The law firm owns the connected accounts, reporting Sheet, script, Looker Studio report, and reporting history.
No. The dashboard is designed to use plain labels and visible definitions. The setup includes a walkthrough explaining how to read it.
Request setup
Find out whether the dashboard fits your firm
Tell me what marketing services you are paying for and what you are having trouble understanding. I will explain what can be measured before any setup begins.