Does it calculate marketing ROI?

Not completely. True financial return also requires marketing cost, consultation, retained-client, revenue, and case-value information.

It tracks the measurable website actions that are often called leads, including submitted forms and phone clicks. It keeps those actions separate instead of combining them into one total.

Does it track phone calls?

The standard dashboard tracks clicks on phone links when that tracking exists. A click does not prove that a call connected. Completed-call reporting requires a separate call-tracking source.

Can you recover information from before tracking began?

No. Historical information cannot be recreated if the website or contact actions were not being measured at the time.

Does it include paid advertising?

The initial dashboard focuses on website activity and unpaid Google Search. Paid advertising can be evaluated separately when the firm provides access to reliable advertising and cost data.

Does it include Google Business Profile activity?

Not in the current proof of concept. That can be considered separately after the reporting method has been validated.

Who owns the dashboard?

The law firm owns the connected accounts, reporting Sheet, script, Looker Studio report, and reporting history. No ongoing Green Lake Digital reporting subscription is required.

Will it update automatically?

Yes. Once the connected accounts and reporting script are configured correctly, the data refreshes without requiring a new manual report every month.

Do I need to understand Google Analytics?

No. The dashboard is designed to use plain labels and visible definitions. The setup includes a walkthrough explaining how to read it.

Request dashboard setupReview your setup

Dashboard Immigration Attorneys

Client-owned reporting for small law firms

See where website leads are coming from and what needs attention.

A one-time dashboard setup connects website activity, unpaid Google Search visibility, submitted forms, phone clicks, and clear reporting periods in a view the law firm owns.

Request a dashboard setupReview your reporting See what the dashboard shows

Built for

Solo attorneys and firms with one to three attorneys

Setup model

One-time setup with optional support

Ownership

Firm-controlled accounts and reporting history

002 / Dashboard evidence

See the reporting structure without exposing private firm data.

The dashboard below runs on demonstration data, not a real client's numbers. It uses the same reporting structure, labels, and reporting periods a firm would see once its own accounts are connected.

Marketing Performance Dashboard

Fictional demonstration data

All figures shown here are illustrative. They do not represent Green Lake Digital or any client.

Loading dashboard data…

Methodology

This public dashboard uses synthetic data for a fictional sample law firm. It is not connected to a client analytics account.

AI Assistant Referral Performance covers identifiable referral traffic and lead actions from recognized AI assistant hosts only.

Some AI-influenced visits may appear as direct traffic or another source and therefore cannot be attributed reliably. This dashboard does not measure or claim to measure prompts, citations, unclicked mentions, or all AI influence.

003 / Reporting questions

The report should answer plain questions.

004 / Why it matters

A polished marketing report is not useful if the attorney cannot tell what counted as a lead, which reporting period was compared, whether the firm can verify the numbers, or what cannot be concluded from them.

005 / What it connects

The reporting layer stays connected to the source.

Not every firm uses every source. The setup begins by confirming access and defining what can be measured accurately.

01 / 04
Website lead tracking
Submitted contact forms and phone-number clicks are counted separately when the website tracking is configured correctly.
02 / 04
Google Analytics
Shows how people use the website, including visits and properly configured contact actions.
03 / 04
Google Search Console
Shows how often the website appears in unpaid Google Search and how often people click.
04 / 04
Firm-owned reporting
Google Sheets prepares consistent reporting periods and Looker Studio displays the dashboard the firm can open and review.

Google does not sponsor or endorse this service.

006 / Qualification and fit

Find the right starting point before paying for another package.

The setup price depends on the website, account access, and whether the lead tracking underneath the report can be trusted. These are the four current starting paths.

01 / 04

Dashboard setup

This is usually the lowest-cost setup path because the website, accounts, and essential tracking already exist.

$450

Up to six hours at $75 per hour

02 / 04

Check the tracking and build the dashboard

This requires more work than a direct dashboard setup because the numbers underneath the report must be checked before they can be trusted.

$600

Up to eight hours at $75 per hour

03 / 04

Add the missing tracking and build the dashboard

This path includes the dashboard plus the work required to add or repair the Google and lead tracking needed for a useful report.

$900

Up to twelve hours at $75 per hour

04 / 04

Build the website and tracking first

This is the most extensive starting path because it includes the website, essential tracking, and dashboard setup.

$2,400

Up to 32 hours at $75 per hour

Five setup questions

See your likely setup path.

No email is required to see the result. It is an initial guide, not a final quote.

Step 1 of 5

Does your firm currently have a website?

Yes, and it works wellYes, but it needs workNoI am not sure who controls it

007 / Ownership and limits

The firm keeps the reporting. The limits stay visible.

The firm keeps control of

Google Analytics
Google Search Console
The reporting spreadsheet
The automatic reporting script
The Looker Studio dashboard
The reporting history

The dashboard can show

Appearances and clicks from unpaid Google Search
Website visitors and visits
Submitted contact forms
Phone-number clicks
Completed monthly trends
Current-month activity and the data-through date
Changes compared with previous reporting periods

It cannot prove by itself

Whether a phone click became a completed call
Whether a lead was qualified or suitable for the firm
Whether a submitted form became a consultation or retained client
Revenue, case value, or complete financial return without firm records
Activity from before tracking was installed
That one marketing action directly caused a later result

Past activity cannot be recreated when tracking did not exist. Completed-call reporting requires a separate call-tracking source. Consultation, retained-client, revenue, and case-value information remain in the firm's intake, case-management, or financial records.

008 / Setup

From account access to a dashboard your firm owns.

01 / REVIEW
Review
Review Google Analytics and Search Console access, existing contact tracking, and the reports the firm currently receives.
02 / CONFIRM
Confirm
Confirm account ownership, metric definitions, submitted-form tracking, phone-click tracking, and any historical gaps.
03 / CONNECT
Connect
Prepare the historical and current-month reporting views, connect the reporting layer, and validate the main totals.
04 / HAND OVER
Hand over
Explain what the dashboard can prove, what it cannot prove, and how the firm keeps access and documentation after setup.

009 / Fit

Clearer reporting for firms that want to understand before spending more.

It may not be the right fit for a firm that needs a complete intake platform, call center, case-management system, advertising management service, or financial reporting system. Paid advertising, call tracking, Google Business Profile reporting, and other outside data sources are evaluated separately when reliable access exists.

Solo attorneys and firms with one to three attorneys
Firms paying for SEO, advertising, directories, leads, or marketing support
Attorneys who receive reports but cannot tell what the numbers mean
Firms that want ownership of their website and reporting accounts
Firms with Google Analytics and Search Console, or a website where they can be added

010 / Common questions

Questions attorneys usually ask before setup.

No. It gives the firm a clearer way to review website and unpaid Google Search activity. The firm can use it while working with an agency, consultant, internal employee, or no outside provider.

011 / Request setup

Find out whether the dashboard fits your firm.

Tell me what marketing services you are paying for and what is hard to understand. I will explain what can be measured before any setup begins.