Law firm SEO
SEO for small law firms, from one consultant
I do the technical and on-page SEO work that a small firm's website needs: what Google can crawl and index, which pages say what, where the contact path breaks, and what to fix first. You deal with the person doing the work.
- Who it is for
- Solo attorneys and small law firms with a site that needs steady attention
- How it works
- A defined block of work set in a written proposal, with a record of what was done
- Review boundary
- No ranking or inquiry guarantees; legal content stays with the attorney
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What the work covers
Law firm SEO is mostly unglamorous. A page that cannot be crawled does not rank, a contact form that fails loses the inquiry, and two pages competing for the same search confuse both Google and the reader. I find those problems and fix them in order of how much they matter.
Technical and indexing checks
Crawlability, indexing status, sitemap, canonical addresses, redirects, mobile layout, and page speed.
Page-level improvements
Titles, descriptions, headings, internal links, and the first paragraph of each practice-area page, so each page says one clear thing for one kind of search.
New pages where there is a gap
A practice area, location, or question the site does not answer yet. The attorney reviews every legal statement before it is published.
Search Console and form review
Which searches show the site, which pages Google skips, and a test that inquiries still arrive.
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How a starter engagement runs
I start by reading the current site, its Search Console data, and how inquiries are handled. From that I write a short, prioritized list. The ongoing plan then works through that list in a defined block of time each month, with routine maintenance and quality checks alongside it.
At the end of each period you get a concise record of what was checked, what changed, and what is next. Content production, a redesign, emergency support, and third-party fees are quoted separately. Fees and terms are in the written proposal, and nothing is unlimited.
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What I do not promise
I do not promise rankings, traffic, or inquiries. Google decides those, and law firm searches are crowded with agencies, directories, and large firms. What I control is whether the site is easy to crawl, clear to read, accurate, and working. That is the work I sell, and the record shows whether it was done.
I do not give legal advice. The attorney is responsible for legal content and for compliance with advertising rules.
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Public work to look at
Crescent Law is an immigration practice with three websites. Its case study describes my brand and website work, including a search-ready content hierarchy and a written governance standard for allowed language. It does not report ranking or revenue results, and this page does not either.
Questions
Questions about the work
Do you guarantee a first-page ranking?
No. Nobody honest can. I work on what the site controls and keep a record of what changed.
What access do you need?
Search Console and analytics access in the firm's own accounts, and a login for the site. The accounts stay in the firm's name.
Do you write the content?
New pages and content improvements are quoted separately from the starter plan, and the attorney reviews them before publication.
Is there a long contract?
Term and notice are written into the proposal so both sides know them before work starts.
Can you work on a site someone else built?
Usually. I review the site first and say plainly what I can take on.
Send me your firm's website
Tell me the address of the site and what you want fixed. I will reply with what I see and a written proposal.